DRACULA

A contemporary adaptation of Bram Stoker’s enduring classic, staged at The London Library, the capital’s most historic lending library. Produced by site-specific specialist theatre company Creation Theatre. 

PROJECT

Commissioned to develop a PR strategy to build awareness for Oxford’s largest theatre production company and their first foray into central London with a site-specific production of Dracula. Maximise coverage across all key London cultural titles and engage with National critics and manage the press night. Engage a younger demographic for the London Library who are also looking to target a fresh audience.

• Generated a steady stream of coverage in the two month lead-in to opening night including coverage in Time Out’s bold new London experiences. Tatler’s best cultural and social events in February, ES Magazine. Resulted in sold out pre-sales for the first week before opening.

• Broadcast includes BBC London News primetime, BBC London Radio.

• Journalists from the key nationals attended Press Night including The Times, The Telegraph, The Guardian, FT and Mail on Sunday. The event also attracted over 20 online theatre reviewers and bloggers.

• The run was extended due to high demand and box office sales exceeded targets.

“We were delighted with the job Diana did for our production. We sold 92% and that was in no small part due to the enormous buzz and huge amount of coverage Diana secured for the project. She has great contacts, a great approach and embraces any project with huge enthusiasm.”

Lucy Askew — CEO and Artistic Producer at Creation Theatre Company